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Now that the all-new Ford F-150 Lightning electrical truck has formally introduced and is on the way to buyers, we’re starting up to see preposterous cost gouging and vendor markups. In reality, just one dealership in California is inquiring over $145,000 for the Lightning EV.
Electric powered cars are a very hot commodity currently, and which is specifically genuine when it arrives to electrical vehicles. We’ve observed unusually high Rivian R1T and GM Hummer EV charges. On the other hand, those had been third-get together profits.
Sad to say, decide on Ford dealerships prepare to split the regulations and suggestions established by Ford Motor Corporation and increase upwards of a 50% markup on the F-150 Lightning. As you can see from the impression under, just one higher-conclude F-150 Lightning Platinum that retails for about $91,000 (with extras) is outlined for $145,309. Gross.
This is not the 1st time we’ve found insane supplier markups for common cars, and Ford skilled anything similar with the Mustang Mach-E. When F-150 Lightning pre-orders opened, we observed dealerships asking $30,000 further. At the time that information emerged, Ford issued a community statement saying that if dealers mark up charges, they’ll eliminate their F-150 stock allotments.
If a dealer overcharges for the automobiles, Ford will quit sending new F-150 Lightning EVs to the dealership. Furthermore, the enterprise will situation $25,000 fines for any keep that sells a demo car or truck.
Regrettably, it doesn’t glance like people threats or statements will halt dealerships from having gain of the hype and small stock. A single dealership in California has a few F-150 Lightning versions for sale, with two hitting the $130k mark and one more costing above $145,000.
Considering the small inventory figures, I’m assuming dealerships know they will not have also lots of to provide, so they approach to make as considerably money as probable out of every single vehicle. That said, it could establish to be a bad determination later this year as Ford ramps up production.
If you’re intrigued in getting the new Ford F-150 Lightning EV, make confident you obtain a reliable and reputable dealership that will not value gouge you all the way to the lender.